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PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on.
We all understand how valuable organic search traffic is for long term website marketing. PPC advertising delivers immediate results and lets you evaluate the money spend in terms of traffic, conversions and quick leads to your website.
Running a brilliant ad will be of no use if it is not seen by your target audience. PPC management will give you the ability to decide where and when your ad will appear. This lets you target the right audience with right content.